It is a tool that lets you create URLs with tracking parameters for Google Analytics.
Marketing Tool
Free UTM URL Builder
Create UTM links compatible with Google Analytics 4 to identify exactly where your campaign traffic comes from. Add tracking parameters to any URL, share your links, and analyze your marketing performance with greater precision.
Quick shortcuts
Auto-fill utm_source and utm_medium. Click the same shortcut again to clear it.
The full website URL, e.g. https://www.example.com
Traffic source, e.g. google, linkedin, or newsletter.
Marketing medium, e.g. cpc, email, or social.
The campaign name you want to track.
Differentiate links or CTAs within the same campaign.
Keywords for paid search campaigns.
Final URL
The URL updates in real time as you type.
e.g. https://domain.com/?utm_source=...
What is a UTM URL?
A UTM URL is a link that includes tracking parameters used by Google Analytics to identify the source, medium, and campaign that generated a visit. They are widely used in email marketing, paid ads, social media, newsletters, and partnerships.
What is a UTM link used for?
- Measure advertising campaigns.
- Analyze social media traffic.
- Compare performance across channels.
- Evaluate newsletters and emails.
- Identify links that drive conversions.
UTM parameters
- utm_source — Identifies the traffic source, e.g. Google, LinkedIn, Newsletter, or WhatsApp.
- utm_medium — Identifies the channel used, such as email, social, cpc, or referral.
- utm_campaign — Name of the campaign you want to measure.
- utm_content — Differentiates links or calls to action within the same campaign.
- utm_term — Typically used for paid search campaigns and keywords.
Example
- Original URL: https://paulsiccha.com/blog
- Generated URL: https://paulsiccha.com/blog?utm_source=linkedin&utm_medium=social&utm_campaign=startup_launch