It is Schema.org-based code that describes page content for search engines and assistants.
SEO Tool
Schema Markup Generator (JSON-LD)
Generate JSON-LD structured data to help Google and other search engines understand your pages.
Choose the structured data type you want to generate.
Generated JSON-LD
Warnings
- Add the minimum required fields to generate JSON-LD.
Fill in the minimum fields to see the JSON-LD code.
What is Schema Markup
Schema Markup is Schema.org vocabulary that describes page content in a format search engines understand. A Schema Markup Generator helps you create that code without writing JSON by hand. It is the foundation of SEO structured data.
What is JSON-LD
JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for embedding schema in HTML. A JSON-LD Generator outputs a <script type="application/ld+json"> block ready to paste into your site.
Why structured data matters
Structured data helps Google understand what your page is about: article, product, FAQ, event, and more. That can unlock Rich Results SEO such as enhanced snippets, visible breadcrumbs, or FAQ cards in SERPs.
Most common schema types
- Article / BlogPosting: blog posts and news.
- FAQPage: frequently asked questions.
- Product: product pages with price.
- Organization / LocalBusiness: brand and local business.
- BreadcrumbList: breadcrumb navigation.
- Event, JobPosting, VideoObject, HowTo: specific use cases.
How to add JSON-LD to a page
Generate the code with this tool, copy the full script block, and paste it in your page <head> or before </body>. In WordPress, Shopify, or Next.js you can use plugins, theme settings, or layout components.
How to validate structured data
Use Google Rich Results Test or Schema Markup Validator after publishing. Check for critical errors and required fields for your chosen type.
Schema.org vs JSON-LD vs Rich Results
Schema.org defines the vocabulary. JSON-LD is the delivery format. Rich Results are visual enhancements in Google when your structured data is valid and eligible. This tool handles generation; final eligibility is decided by Google.